[New Report] The Marketer of 2025
What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+ marketers to find out.
Read the report
What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+ marketers to find out.
Save time when creating and optimizing ads across all of your channels and audiences with Advertise.
Having an overview of your paid and organic campaigns is simple when you are managing both from one unified platform. Use your organic content to test which copy and creative work best, then amplify your reach by putting budget behind it.
Know what works
The intuitive interface and smart automation features will help you work twice as fast while setting up your campaigns. With smart labels you can create ads automatically with just a few clicks.
It’s as easy as a few clicks
Efficient teamwork and brand consistency are key to executing on a tight advertising strategy. Assign user roles to team members and streamline ad creation and optimization across different channels and countries.
Schedule and post ads on Facebook, Instagram, Messenger, Audience Network, and WhatsApp.
Increase your efficiency two-fold by managing all of your ad campaigns from one unified platform.
Set and apply Smart Labels to automatically activate targeting and objectives on organic posts.
Upload data from your CRM to create custom audiences for personalized advertising.
Create multiple ads with different durations in a single ad set.
Save time by automatically adding URL parameters to all your ads.
Automatically create variations just by uploading new creative assets.
Choose from over 100 paid metrics for informed campaign optimization.
Set user permissions per ad account to reinforce your organizational structure and workflows.
Search social networks and the internet to find the right people to reach, opportunities to act on, and potential problems to avoid.
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
